| Mother's
Care |
Excerpt
from cosmetics magazine - Sept, 2002.
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| |
| You've
got the cutest little... |
| New
line of baby care products is designed to pamper babies' sensitive
skin while encouraging and intensifying the bond between them
and their mothers. |
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|
Most mothers
will likely agree that the concept of baby care goes far beyond
simply keeping their little ones clean and comfortable. It's
an intimately tactile, loving experience that creates a bond
so strong it lasts for both their lifetimes.
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| Now,
you can show your customers Mother's Care, a new line of products
that allows them to make the most of the baby care experience
with quality ingredients designed especially for babies' sensitive
skins at attractive price points. |
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| Gentle
formulas
|
| You
might want to start out by demonstrating Baby Shampoo, in its
convenient 450ml plastic bottle. Your customer will want to
know that the product is gentle on eyes and contains mild cleansers
to cleanse gently while maintaining the moisture level of the
baby's hair. |
| |
| Babies'
skin is very fragile and prone to dryness, so to keep it smooth
and "baby soft", there's Baby Lotion. You can reassure
your customer that it contains a gentle blend of emollients
and moisturizers, including aloe vera and vitamin E. Why not
smooth some on her hand so she can see for herself how soothing
and fast-absorbing it is? |
| |
| Pure
and mild |
| No
matter how often diapers are changed, there's still a risk of
irritation from wetness? so keeping baby dry and comfortable
is very important. Your customer will likely appreciate hearing
that Baby Powder, 400g in a shaker container, is pure and gently,
and helps keep baby's skin smooth and free from irritation. |
| |
| Baby
Oil, 350ml, which gently moisturizes, is specially formulated
to meet the needs of baby's delicate skin. You can tell your
customer that it helps keep skin soft, smooth, free from irritation
and will relieve dryness. |
| |
| Affectionate
image |
| Your
customers will likely find the packaging quite appealing. You
might want to explain that the affectionate image of a smiling
mother and a happy contented baby is meant to convey the idea
of the strong bonding and trust that exists between them. |
| |
| The
Mother's Care line is available from Winsham Distribution, Thornhill,
Ontario. |
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